It’s the Start of a New (Old) Taylor Swift Era Tonight

Photo by Jovan Vasiljević on Unsplash

Every time Taylor Swift releases a new recording, it feels like an emotional day. To those who don’t understand her music, this may seem like a silly statement. What exactly do we, as fans, get out of someone re-recording albums we’ve already heard? How is putting more money in a billionaire’s pockets beneficial to us?

The thing is, these re-records have always been about more than the poetic song lyrics. It’s about more than the beats we dance to behind the closed doors of our bedrooms.

It’s a coming of age and a change in the tide of something that holds so much passion. Or, in Taylor speak …It’s the end of a decade but the start of an age.

The Logistics for Taylor Swift the Artist

Taylor has done what no artist has done before. She has taken the time and the chance to reclaim something that should have always been hers. Those songs she’s put so much heart and passion into are slowly becoming hers again.

She has literally put her blood, sweat, and tears into this.

Everyone knows the Scooter Braun and Scott Borchetta story. They sold the masters out from the artist. This after years of micromanagement of her career.

In many ways, yes, they helped Taylor to achieve notoriety. They did not have a right to gatekeep that music.

For Taylor, getting the opportunity to own her music is a right. It’s something that Taylor, as an artist, should have always had the option for.

If you still need me to explain this and why it’s so important, by all means, ask. I will happily follow this up with an in-depth look at the dynamic of the Braun and Borchetta deal.

A New Standard to the Music Industry

Let’s also not forget the precedents that this sets. The upcoming crop of musical artists will be able to walk in the footsteps of legend. The way Taylor was treated should stand as a note to all artists. The music industry is not kind. Like any other business industry, put money ahead of passion.

Artists who are entering the music world need to abdicate for themselves. Not following in Taylor’s footsteps of lost music, they…